1. A question of …

    Concept, located in The Academy, Aberdeen, love discovering new brands for you, and this time they have outdone themselves. The new designer for the season is ‘A Question Of’ and it is the must have label right now.


    A Question Of is an eco friendly clothing manufacturer with an important message. Their mission statement is to make sustainable living a simple choice. Their aims include treating workers with fairness and respect, using eco friendly materials and ensuring continuous creative development. The result is a fantastic range of unique tees and sweats that you can wear with pride knowing that the people that made them are working under respectable conditions.

    The textiles factory, located in Tanzania has enabled the community to become employed in safe conditions and increase their standard of living and sustain growth within that community. Come and check out A Question Of’s latest range at Concept and be proud to wear these stunning pieces.


  2. Getting ready for Autumn

    It may well be August but here at the Academy the autumn/winter stock has started to hit down.

    While there are still some great bargains to be had in the sale, it’s always good to get a glimpse of what we will be wearing as the weather cools down, and this season is no different.

    Denim is a classic which never disappears but this season Scotch and Soda and Denham have surpassed themselves, with some cool vintage inspired washes and hand finishes which give your jeans that great worn in look. Quirky details from Scotch such as braces or striped lining which can be shown in a turn up, add that twist, while Denham stay true to their vintage roots, taking inspiration from heritage styles and washes.

    As fashion goes, you can never go far wrong with jeans and a tee, but that doesn’t mean they have to be boring!

    Pair your hand finished jeans, either skinny, carrot or loose fit, with a pocket detail tee and you can’t go far wrong. Simple tees with print pocket detail in Aztec or camo, look cool and show you’re ahead of the game. New brand A Question Of? and RVLT have some great ones this season.

    Just throw on a vintage inspired worker jacket from Denham, or a waterproof hooded one from RVLT and you’re sorted!

    In the beauty department it seems that nail trends are still going from strength to strength, with the I Candy girls rushed off their feet! It seems like anything goes from gem stone embellishment, to neon colours and custom designs all in demand, so go on send us a pic of your trendy talons!

  3. Our stylish Style Hunter winners!

    We had two stylish Style Hunter winners in July!

    Darren Abel sent in a picture of his brand new jacket! 


    The Luke jacket is a classic style from a brand that goes from strength to strength, and is very popular with lads lads. It is lightweight and shower proof so perfect for this transitional time of year when you don’t know what the weathers going to do, while black will carry it right through the seasons and always looks stylish.

    And Michael Anderson sent in a picture of his latest purchase too! 

    Denham jeans are for the real denim heads out there, as the brand puts in such attention to detail with many of it’s features being noticeable only to the real conniseaur. They come in several fits from skinny through to loose but the highest end pairs are woven on original Japanese looms. They have a denim library in Amsterdam and offer a made to measure service where you can custom order your very own pair. All in all the man who buys a pair of Denham jeans is a man who really knows his stuff!